Hulu Launches Its New Live TV Service
While live streaming TV services are relatively new, there is already a crowded field of competitors, including YouTube, SlingTV, DirecTV and now Hulu.
A long discussed Hulu vMVPD service was unveiled today and it offers a streaming OTT payTV alternative to traditional payTV services offered by cable, telco, and DBS operators.
Watch the video below to see examples of each feature. Included in the bundle is also Hulu’s on-demand library (with commercials) – which means users can get access to Hulu originals, as well as an extensive catalog of movies and TV shows.
Adding live TV further diversifies the company.
Another catch: While local TV stations will be available in the service across the U.S., Hulu won’t offer all four major networks everywhere.
How does Hulu Live TV work? However, not all channels are available in all areas. TNT, CNN, CNBC, Fox News, Fox Business, MSNBC…
“Hulu can now be a viewer’s primary source of television”, said Hulu CEO Mike Hopkins. There’s a kid’s mode for child-friendly viewing, and sports from the NFL, NBA, NCAA, MLB, MLS, and National Hockey League. They have NBC, CBS, FOX and ABC on-board as well as their local affiliates. If Hulu can get the technical performance right, its mix of price, programming, and slick interface could snag a big chunk of subscribers. You can also add Showtime, but not HBO, to the mix. Everything is mixed in with TV channels, but Hulu is suggesting that it can smartly make your favourite shows or channels appear first. The Hulu vMVPD service now supports Android (including STBs) and iOS devices, Apple TV, XBOX One, and Chromecast. Other devices including Amazon Fire TV, Roku, Samsung Smart TVs and Mac and Windows PCs will get the option soon.
Hulu told Beet.TV back in March it was working with an SSP (supply-side platform) to offer automated solutions and to allow advertisers the opportunity to combine their data with its own to bring more effective targeting, integrating with a number of data providers.
The $39.99 service supports streaming for two devices and 50 hours of cloud-based DVR, though add-on packages can expand both features.
Hulu is offering customers the option to upgrade to an enhanced cloud DVR with 200 hours of recording storage for $15 per month or unlimited screens for $15 per month.
The simply named Hulu with Live TV provides access to 50 different live TV channels, with cloud-based DVR, for $39.99 per month.
How does Hulu Live TV compare to rivals? Google recently launched YouTube TV, its skinny TV bundle, for $35 a month. You can also have up to six individual profiles.
Where is Hulu Live TV available?
In addition, Hulu will become the exclusive subscription streaming home to NBC’s hit primetime drama “This Is Us“, senior VP and head of content Craig Erwich announced.
When can you try Hulu Live TV?