Lidl To Open First of 20 US Stores in June
After much anticipation, Lidl, one of the world’s largest retailers, announced today it will open its first stores in the United States on Thursday, June 15.
One of the world’s largest retailers is getting ready to open its first of 20 stores in Virginia, North Carolina and SC.
“We are excited to open our first stores in the United States in a few short weeks“, Brendan Proctor, Lidl US president and CEO, said in a statement. Lidl is also working on a second Spotsylvania store, in Southpoint II, and a Stafford County store on US 17.
Lidl plans to have opened up to 100 stories across the East Coast by next summer. The retailer’s in-house brands will account for 90 percent of the products.
Lidl operates about 10,000 stores in 27 countries throughout Europe.
Lidl, which is part of the German-based Schwarz Gruppe, established its US headquarters in Arlington in 2015 and during the past two years has set up regional headquarters and distribution centers in Spotsylvania County, Va.; Alamance County, N.C.; and Cecil County, Md.
At this point Aldi, through its mainly modest-sized stores, accounts for only about 1.5 percent of the USA grocery market, while Walmart controls about 22 percent. Lidl also offers a changing selection of non-food products in stores for a limited time. To fight them, he said, Sainsbury’s was “investing massively in online and convenience, two growth areas, and the Argos acquisition makes us a lot more attractive to mobile-savvy consumers”.
Lidl also invests less in customer service and merchandising than traditional grocers, and it says it saves money by requiring customers to bring shopping bags and bag their groceries.
But it looks like Charlotte shoppers will have to wait a bit longer for nearby Lidl stores to open.