McDonald’s says it removed artificial flavor from soft serve
McDonald’s has almost phased out all artificial flavors, preservatives and colors from its vanilla ice cream treats, the fast food company announced Thursday.
McDonald’s announced the change Wednesday ahead of the summer season and to promote its upcoming limited-time offer of a McFlurry made with the soft serve and Rolo sweets. The fast food company announced in fall, 2016, that they were starting to take out these additives from their vanilla ice cream, and on Thursday they said they’re close to the finish line.
Over the past year, McDonald’s has been ditching artificial ingredients from some of its menu items.
There’s evidence this works: Last year, McDonald’s removed artificial ingredients from its Chicken McNuggets and sales of the product spiked. The chain sold 68 million cones past year.
The chain says it started switching to natural vanilla flavor last fall, and the rollout is almost complete at its more than 14,000 US locations.
Last summer, McDonald’s removed preservatives from their McNuggets, took high-fructose corn syrup out of their burger buns, and took many preservatives out of their breakfast food.
Revitalizing its menu is just part of McDonald’s plan to win back the more than 500 million customer visits it has lost since 2012.