Netflix’s CEO Is Right: They Should Be Canceling More Shows
We should have a higher cancel rate overall. “They are helping to grow the industry because they are investing in the content”.
So if you’ve been watching the Trump administration’s attempt to kill net neutrality, you’ve probably noted that one-time net neutrality supporters Google and Netflix have been notably absent from the debate, leaving small companies and consumers outgunned and outspent in the attempt to protect the rules. “I mean, it was a great show, but we didn’t realise just how it would catch on”.
Netflix once stood alongside internet giants like Google, consumer advocates and Democrats in pushing for harder rules that ensured internet providers treated traffic equally.
Netflix has only canceled six of its original series so far: Lilyhammer, Hemlock Grove, Marco Polo, The Get Down, Sense8, and Bloodline, with the latter’s cancelation stemming from a new tax law in Florida (where the show filmed) that made it no longer financially viable. “So, we’ve canceled very few shows”. “I think Trump’s FCC is going to unwind the rules no matter what anybody says”, he added.
The OA was also renewed, though many viewers have said they would have preferred it to be a one season wonder and have the mystery left unsolved.
The odd thing is, the big hit Netflix shows mentioned above (Bojack, OITNB, Stranger Things, etc.) are not really that traditional. “Mostly, it’s how many people watch”.
Hastings says the company will still technically oppose net neutrality via internet company trade organizations like the Internet Association, for whatever good that does. “We want to focus on how we can be the embodiment of entertainment, joy, movies, and TV shows”.
According to Hastings, the increase in recent cancelations is on goal.
On Amazon v. Netflix: “They are trying to be Walmart; we are trying to be Starbucks”. Much like Netflix, Amazon has been acquiring rights to original TV shows and movies in recent years, though it’s still expected to spend about $1.5 billion less on original content than Netflix’s expected $6 billion this year.
Speaking at a conference this week in California, the CEO stated that while Netflix thinks net neutrality is “incredibly important”, it’s “not narrowly important to us because we’re big enough to get the deals we want”.
“As we grow the membership base, we want to grow the current budget”, he said.