Apple TV enables Amazon Video app, stalemate thaws
The Apple TV app will presumably have the same limitations. But Amazon.com Inc’s AMZN.O service, which includes hit shows like “Transparent“, has been a notable absence from Apple’s hardware. Amazon and Apple had a squabble in 2015, and as a result, Prime Video app wasn’t released for tvOS and the Apple TV was removed from Amazon’s online store.
Apple, too, has begun to offering original programming of its own.
Yes, as we reported earlier last month, Cupertino has today announced its latest partnership to further build on the very extensive library of video content available on Apple TV.
Apple typically takes a 30% cut of transactions made within apps on its devices, and Amazon was thought to be resisting an Apple TV presence because it didn’t want to pay up.
Apple Inc. opened Monday its annual gathering of software developers with announcement that Amazon’s Prime Video is coming to its Apple TV service.
Amazon is already available on rival devices such as Roku and, of course, Amazon’s Fire TV. But while it led with tvOS, all the firm said was that Amazon Video is coming to Apple TV, and that more news would come later for what’s next for tvOS. No one knows whether Apple TV will make it back to Amazon’s virtual shelves, but we would like to hope so as it would be great for end consumers.
Big Picture: There seems to be a thaw in the icy relationship between Apple and Amazon.